If you are an owner of a brand, you will possibly understand it that whatever your walk-ins want, you can’t have it all. You can’t be a grocery store, I mean you can’t be everything for everyone.
Most of the brands should be known for something specific that they care for most passionately.
Brand means to be honest about what they deal with, their target groups & possibly do not work on the principle of pleasing everyone & satisfy no one.
Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
— JASON HARTMAN, AUTHOR OF “BECOME THE BRAND OF CHOICE”